Now that we’ve explored the origin story, this Maybelline review will discuss some highlights: Highlights They’ve even been used on the runway alongside higher-end makeup brands. Then, their headquarters were moved to New York, from where they operated as one of the most famous brands in the industry today. The company changed owners many times after their initial launch and finally ended up with L’Oréal in 1996. Maybelline became the first cosmetics company to put ads on the radio, and, of course, sales skyrocketed from there. This was the start of the flapper trend, as people started experimenting with bold and dramatic makeup looks. The red Eyebrow Pencil was released soon after, along with some eyeshadows and eyeliners. It was only available for mail orders at first, but it became so popular that women were asking for it in drugstores.
He soon renamed the product Maybelline for his sister, and in 1917, they produced the Cake Mascara. So, he tinkered with the mix and made a product called LashBrow-Ine. He saw his older sister Mabel using a mixture of petroleum jelly and coal dust to give her eyelashes a fuller look. Maybelline was founded in Chicago by Thomas Lule Williams in 1915.
